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Clear Channel jumps into private-jet advertising market

Clear Channel Airports launched a new advertising program that will create a network of ad displays in more than 30 fixed base operations or private airport terminals nationwide.

Clear Channel is billing these advertising displays as the company's Pinnacle Collection.

Executives with the company, a division of Clear Channel Outdoor Inc. (NYSE: CCO), say with more than 95 percent of Fortune 100 companies owning business jets, the company will be in a better position to increase its ad coverage in major airports, says Clear Channel Airports President Michael Riley.

So far, Men's Vogue magazine, Jaguar, Royal Bank and designer jeweler Tiffany & Co. have agreed to sign on as initial advertisers in order to reach these private jet owners.

Clear Channel Airports will allow advertisers to place auto exhibits at facility entrances and aircraft ramps, place dioramas on entrances and exits on planes and parking areas, hang wraps/banners on walls in terminals and equip lounge areas with entertainment devices whereby retailers can showcase their new products.

Clear Channel Outdoor is the world's largest outdoor advertising company with more than 870,000 displays in more than 50 countries. San Antonio-based Clear Channel Communications Inc. (NYSE: CCU) is the majority owner of Clear Channel Outdoor.